Plus-Size Brand That Appeals to Urban Minimalist Style

  • Posted on July 3, 2017 at 9:44 pm
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Universal Standard founded by Alexandra Waldman and Polina Veksler offers sleek, minimalist clothes. Veksler says they looked at brands they loved like Theory, Vince, Helmut Lang, and Rag & Bone and saw that aesthetic wasn’t available to a majority of women because of their size.



Universal Standard uses quality material that doesn’t pill, has stretch and will be a staple piece in your wardrobe. The clothing has modern clean lines in neutral colors that have cute details on certain pieces, their garments are priced between $30 and $160 in sizes 10-28. Their best sellers are The Geneva Dress, Tee Rex T-shirt, and their signature jeans. The collection is available at their official website Free shipping and returns in the US also international shipping.

The brand introduced Universal Fit Liberty, letting women exchange their purchases if their size changes within a year. Waldman says you just send back the clothes that no longer fit, and they’ll replace it with the exact same piece, in your new size, for free.


The Georgia - White
The Georgia – White

Geneva Dress - Marine
Geneva Dress – Marine

Elbe Shirt - Black
Elbe Shirt – Black

Cutaway Sleeve Tee - Eggshell
Cutaway Sleeve Tee – Eggshell

Meuse Resin Jeans - Black
Meuse Resin Jeans – Black

Seine Jeans 27 Inch - Distressed Black
Seine Jeans 27 Inch – Distressed Black

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